Archive for November, 2009

Unethical Commercial!

To Whom it May Concern,

I am deeply concerned with why you decided to create a commercial that has such an offensive and unethical message. Even though it says “If you wouldn’t get away with it here, then you shouldn’t get away with it at home,” the man does get away with it in the restaurant because no one is stopping him. So I do firmly believe that this sends the wrong message and does not get the point of the commercial across clearly.

You should definitely decide not to air this commercial on TV because of its unethical message that is shown. I’m sure that many parents would not want their children to see such vile language or actions. This commercial could be very scary for children and women and could cause serious problems within a family. Also, for a women who possibly already was or is being abused, this could bring back terrible images, hurting them even more mentally. It would just be a better idea to not show such images on a public viewing in order to ensure that your audience would not be upset or disturbed by this commercial.

There is definitely a better way that you could advertise this hotline and clinic to viewers without showing such harmful actions and vulgar language. You could take a serious approach as you have done in the previous commercials, but you should seriously consider taking out the harmful and scary actions that have been shown. Instead, you could change you slogan to something more meaningful so that you would not have to use such language and violence.

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November 25, 2009 at 1:15 am Leave a comment

Oh, Towson Basketball!

The public event that I attended was an entertaining one right here on Towson’s campus, the basketball game. While riding the shuttle to Towson Center, there are many people along the way you see either on the bus or walking that are dressed up in Towson’s colors. Some students even go all out and paint their faces or get dressed up.

At the event, numerous things are going on all at once. You have the players in the game, the cheerleaders and pom squad cheering on the sideline, fraternities and sororities dressed up, the opponent and adult sections, and then you have the more enthusiastic section of the students. It is a very hectic scene because all of this is going on at once, as well as various loud noises all around you.

The cheerleaders and pom squad are trying to pump up and the crowd as much as they can and get the crowd involved in the game. They want to convince everyone that Towson is the best and they are going to win. In hope of that, it should pep the crowd up to cheer on the basketball team and help them to victory! 🙂  By trying to get the crowd excited they do stunts, dances and cheers throughout the game, as well as give away prizes. Along with the cheerleaders, they have the Battle of the Greeks, Doc’s Army, the appearance of Doc, and special guests in the center of the court. For example, at the previous basketball game they gave away full pizzas. They stood in front of the crowd and held the boxes up shaking them, and as they did that the crowd of course went wild hoping they would get the pizza box to get the pizza.

I do think that the cheerleaders and pom squad performing and doing cheers peps up the crowd which encourages the basketball team to play even harder. Them along with everyone that dresses up does make the games more interesting and exciting for everyone. However, I do not believe that this solely makes the basketball team win or lose, I only think that this helps them be pumped up and want to win more.

November 24, 2009 at 12:34 am Leave a comment

Verizon’s Multimedia

The advertising campaign for Verizon Wireless cell phone service uses many types of media to promote its network. You see the advertisements for this cell phone company sthrough numerous medium. There are ads in magazines, movies, on the internet, radio and  commercials on TV. For these media, there is not a set time that the Verizon campaign runs everyday. It is randomly shown in magazines, movies, the radio and on the side bars of some internet sites. When it is advertised on TV, it is usually advertising the company in general or perhaps a specific plan that is being offered as a special. The reason for all of these ads being shown randomly is because it depends on when Verizon wants their commercials and ads to be shown. It solely depends on when and where Verizon buys the advertisement which determines when and where it will be shown.

The audience that Verizon would be targeting to would be almost anyone because of the fact that anyone could want a cell phone. More specifically though, the audience would primarily be directed to adults and parents who would be paying for the cell phone and cell phone plan for themselves or their family. Children most likely will not be paying for their cell phone or the bill, however, some children can convince their parents to let them have a specific phone or plan based on how much they want to text and send messages to others. I also believe that they target any ethnicity, race, gender, or income among people because there slogan is “America’s most reliable network.” They therefore want to target their cell phone to anywhere and anyone.

I think that Verizon is very effective in advertising there company. They have many advertisements numerous time of the day on multimedia. One of the reasons I think their advertising is effective is because of one the approaches they use in many commercials such as the “plain-folks pitch.” They target any type of ordinary person that lives their lives as most people do everyday because that is the majority of people who buy the products that Verizon offers. Another reason I think that Verizon’s campaign is so effective is because many people already use their service and know that it is a good and reliable network, which then influences others to switch to Verizon.

November 22, 2009 at 11:46 pm Leave a comment

“Spin the Bottle”

In my opinion, “Spin the Bottle” was a very informative and meaningful video. I thought the message that was being shown was a very true and concerning issue, however maybe a bit exaggerated. The video explained how TV shows, commercials, movies, music videos, etc., are overusing the advertisement for alcohol in such programs. It also stated how these advertisements are glamorizing alcohol and now showing any negative consequences of drinking. They are mostly advertising to children and teenagers because of the fact that they might not have experience with the use of alcohol and not realize the negative and dangerous effects it could have. Even though I know they consequences, it is still very scary to see, especially knowing that younger children do not know of such situations that can occur.

Another part of the video which I thought was interesting and true for that matter was the way men and women are supposed to represent and act drinking alcohol. In these advertisements, men are portrayed as being pressured into drinking which gives the idea that the more they drink, the more a man they are. For women, they are also advertised drinking, however, the more they drink, the less attractive they become. Also, since most women are concerned about gaining weight from drinking alcohol, the advertisement of it can potentially lead to eating disorders.

The reason that which I believe this video was a bit exaggerated is because they state that by kids watching these ads in the movies, TV shows, etc., this is how many children will act when they start drinking alcohol. I do believe that to some extent, children may act based off of what they see, however, most parents will interfere and talk to their children explaining what is right and wrong. Overall, this world created by ads could create a situation that could be dangerous and lead to rape or other bad situations for those who are not informed properly about the use of drinking.

November 21, 2009 at 2:17 am Leave a comment

Consuming Kids

Consuming-Kids-image

While watching Consuming Kids in class, I was somewhat disturbed. Some of the ways that they were influencing these children was just wrong. In the film, it was said that parents or grandparents are spending about $700 billion dollars on what kind of cell phone, computer, vacations, cars, etc., just based on the nag factor of children wanting the item. Therefore, if a child wants something, the parents are most likely to spend the money to buy it for them. This is why most companies are targeting children in their commercials, in hope that the child will want the product and make their parents buy it.

In the past, kids have influenced commodities purchased, however things were much cheaper then. Mentioned in the video, it was said in the 70’s to ban the advertising on children eight and under, but they took away FTC authorities and passed the authority and right to regulate advertising to children in the 80’s, therefore still continuing today. It was also shown in the film that psychologists and sociologists are hired in order to study the specific age group and target the products to those children.

I personally do not think that children understand how they’re being targeted in these commercials. I believe that many of the messages being put into these advertisements go way over the heads of children. However, I do think that these advertisements are instilling bad values for a child. They’re somewhat stimulating that you are what you have, buy and own and that if you do not have these things then you are less than others. I do think that it is sad and creepy however that kids are being almost “dissected” and looked at just to sell products.

November 9, 2009 at 3:58 am Leave a comment


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